Medical practices in detail
What a practice website has to do
A website for medical practices has a surprisingly clear job: answer questions before the phone rings. When are consulting hours? Are you taking new patients? Where do I park, and is there a lift? Who will treat me? When patients find these answers on their phone within seconds, the front desk feels it – and patients arrive better prepared.
That's why the practice package has exactly the pages patients look for: practice, team, services, hours & directions and contact. No page that exists only because it can be billed. Opening hours appear on every page, and notes about holidays or a covering colleague can be shown as a banner at the top – so nobody stands in front of a locked door.
Online booking: your own calendar or a provider
There are two ways to take bookings. A provider such as Doctolib brings text or email reminders, an app for patients and its own reach, but charges a monthly fee. Your own calendar keeps all data in your practice and needs no extra contract, but does a little less.
We connect either cleanly: as a button that leads to the booking page, or as a widget embedded on your website. Which suits you depends on your speciality, your appointment types and your practice software. We settle that in the first call, before we build anything – not afterwards.
Data protection without the headache
Health data enjoys special protection. So your website does without anything that collects data for no good reason. It runs on servers in Germany, and nothing is tracked before someone agrees. The map and the booking widget are third-party content: they only load once patients consent. Until then, a note with a link to the booking page sits in their place – so appointments can be booked without consent, too.
The contact form is meant for general questions and says so. Findings, referrals or questions about symptoms belong in a secure channel your practice already uses. A booking provider needs a data processing agreement; we show you what your privacy policy has to say about it.
Readable for every patient
Your patients are as varied as your waiting room: the student with the latest phone, the pensioner with reading glasses, the parent with a child on one arm and one hand free. So we use large, legible type, strong contrast, buttons you can hit with an unsteady thumb, and navigation that works without a mouse. Phone number and address are tappable, so nobody has to copy them down.
That's not an add-on but part of the package. A website that only looks good on the agency's screen doesn't help your patients.
After launch
A practice website is never quite finished: hours change, the team grows, summer brings holidays. That's why we keep running the website after launch – with hosting, security updates and monitoring. You send changes such as new hours or a holiday notice by email, and we usually make them within 1–2 working days. How we build and run websites in general is explained on the website development page. And whether the package suits your practice is best settled in a free first call.
