Tradespeople in detail
Why a profile alone isn't enough
A website for tradespeople doesn't compete with other websites so much as with the phone, the neighbour and the directory portal. Many trade businesses live on recommendations – and that's exactly why a website of your own pays off: people who've heard your name search for it and want to see within seconds that you do reliable work, cover their town and are taking on jobs right now.
A profile on a portal only goes so far. There you sit next to your competitors, the portal sets the rules, and requests often go to several businesses at once. Your own website belongs to you, shows only your work and sends requests only to you.
One page per service – and why Google cares
Customers rarely search for "tradesperson". They search for "fix gutter Pulheim", "electrician wallbox Cologne" or "accessible bathroom renovation". Google prefers to show pages that cover exactly that topic. That's why the trades package gives every important service its own page: what you do, how a job runs, a few photos from real projects and a clear way to send a request.
That's not an SEO trick, just good order. Customers find what they're looking for faster – and Google understands what you're the right address for.
Google Business Profile and reviews
For searches with a place in them, Google shows a map with three businesses at the top. Whether you appear there depends mostly on your Google Business Profile: the right category, service area, opening hours, photos and reviews. We set up the profile, link it to your website and make sure your name, address and phone number are written the same way everywhere.
We can't write reviews for you – and shouldn't. But we show you how to ask for one politely after a job well done, for example with a short link you send by message.
Requests you can plan
On site, the phone always rings at the worst moment. So the website collects requests in a form you can deal with later, in peace: the job, the place, a preferred time window for the visit and a callback number. If you'd rather hand out fixed slots, online booking can be added too. Both land straight in your inbox, not with a portal.
Blog or references? What actually helps
A blog only works if it's filled regularly. For most businesses, references are the better start: a photo of the result, two sentences on the job, the town. That shows skill and gives Google exactly the local terms people search for. If you want to write more, you can add a news section later – the calculator below shows what that costs.
Built for a phone on site
Most requests start on the move: someone stands in front of a dripping pipe, searches on their phone and calls the first business that looks trustworthy. That's why your website is built for smartphones first. The phone number can be tapped on every page, the request form fits on one screen, and photos load quickly even on a weak signal. On a laptop everything still looks tidy.
After launch we take care of hosting, updates and monitoring. If the site is ever down, we notice – not your customers.
Legal notice and the law
If your business is in Germany and your trade requires a licence, the responsible chamber of crafts and your entry in the trade register (Handwerksrolle) belong in the legal notice, along with details such as your VAT ID if you have one. We build in a template and fill it with your details – that's no substitute for legal advice. How we build and run websites in general is explained on the website development page. Whether the package suits your business is best settled in a free first call.
